Annual Client Reviews
Make this a standard in your Business!
Hi Team,
Many of you are already conducting annual reviews with your clients, great work. For those who aren’t, this is something that needs to become a standard part of your process.
Annual reviews are not optional if you want to retain clients, uncover opportunities, and consistently grow your business. Every client should be reviewed, every year, no exceptions. This is one of the simplest and most effective ways to stay relevant, provide value, and generate repeat and referral business.
To make this easy i'm sharing a straightforward email template you can use to reach out to clients on an annual basis. It’s designed to be simple, direct, and effective. I’m also attaching this Annual Review Call Framework you can use to guide your conversations and ensure you’re covering the right points with every client.
As always, tailor it to your business and ensure you’re delivering on the service you’re offering. The key is consistency, build this into your workflow and make it automatic. If you’re not currently doing annual reviews, start now.
Remember - Your clients WANT to hear from you.
Two Template Options:
- Annual Review Template – Sent by YOU
- Annual Review Template – Sent by your assistant
1. Annual Review Template - Sent by YOU
Hi [Client Name],
Believe it or not, it’s already time for your annual mortgage review.
I like to check in with my clients each year because even small changes over time can create opportunities to save money, improve cash flow, or access equity, and most homeowners don’t revisit their mortgage until it’s too late.
What’s an Annual Review?
This is a complimentary check-in where we:
- Make sure you’re still in the best mortgage product for your situation
- Review potential interest savings or rate improvements
- Identify ways to improve your monthly cash flow
- Keep your long-term plan aligned with your goals
- Provide ongoing support (no obligation, ever)
Life Changes That Could Impact Your Mortgage
A review can be especially helpful if any of the following apply:
- You’re thinking about moving or upsizing/downsizing
- You’re planning a renovation or major purchase
- You’d like to consolidate debt or reduce monthly payments
- Your income or employment situation has changed
- You want to access equity for investments or other opportunities
- You simply haven’t reviewed your mortgage in the past year
Why This Matters
Most Canadians end up paying more on their mortgage over time simply because they don’t review their options regularly.
My goal is to make sure that doesn’t happen to you.
If you have 10 minutes, I’d be happy to set up a quick, complimentary review.
Just reply to this email with a time that works for you, and I’ll take care of the rest.
Looking forward to connecting,
2. Annual Review Template - Sent by an Assistant:
Hi [Client Name],
Believe it or not, it’s already time for your annual mortgage review.
Deryk asked me to reach out because even small changes over the past year could mean opportunities to save money, improve cash flow, or access equity, and most homeowners never revisit their mortgage until it’s too late.
What’s an Annual Review?
This is a complimentary check-in where we:
- Make sure you’re still in the best mortgage product for your situation
- Review potential interest savings or rate improvements
- Identify ways to improve your monthly cash flow
- Keep your long-term plan aligned with your goals
- Provide ongoing support (no obligation, ever)
Life Changes That Could Impact Your Mortgage
Many clients benefit from a review if any of the following apply:
- You’re thinking about moving or upsizing/downsizing
- You’re planning a renovation or major purchase
- You’d like to consolidate debt or reduce monthly payments
- Your income or employment situation has changed
- You want to access equity for investments or other opportunities
- You simply haven’t reviewed your mortgage in the past year
Why This Matters
Most Canadians end up paying more on their mortgage over time simply because they don’t review their options regularly.
Our goal is to make sure that doesn’t happen to you.
If you have 10 minutes, I can get you booked in for a quick, complimentary review with our team.
Just reply to this email with a time that works for you, or let me know and I’ll coordinate everything.
Looking forward to connecting,
Deryk Williamson National Partner
T. 604-763-8928
W. joinabw.ca
