
EPISODE 57: Behind the Broker with Alfredo Torres
Guest: Alfredo Torres
Hosts: Dean Lawton & Jason Marshall
From Service-First Roots to Mortgage Brokering
Alfredo’s story starts long before mortgages—rooted in acts of service and a natural desire to help. From sweeping hair as a kid, to years at McDonald’s (including “McDonald’s University”), Alfredo learned early how systems, consistency, and customer experience shape success. That same mindset carried into a nine-year career at TD, where he built a strong foundation across lending, investments, and client communication.
The Pivot: Leaving the Bank and Finding the Broker Path
When bank “optimization” created uncertainty, Alfredo made a proactive decision: get ahead of the change and take ownership of his next chapter. What followed was an unexpected—and very organic—transition into brokering. A few mortgage brokers began reaching out, lunches turned into real conversations, and soon Alfredo was mapping out his exit strategy into a brokerage environment where he could keep growing while serving clients in a bigger way..
Why Alfredo Thrives at A Better Way
A major theme in the episode is culture. Alfredo shares how refreshing it’s been to step into an environment built on support, trust, and growth without judgment. He highlights the advantage ABW brokers have with training and structure—especially the Perfect Loan Process—and points out a truth many overlook: the tools and resources are already available; the difference is the discipline to use them. The Top 50 leaderboard comes up as a powerful motivator too—not as pressure, but as a catalyst for accountability, community, and shared momentum.
Communication as the Real Competitive Advantage
One of the strongest segments dives into Alfredo’s approach to client relationships. His focus is on building rapport not just consciously, but unconsciously—by speaking in the “model of the world” clients naturally communicate in. He shares how understanding communication styles can instantly lower stress, build trust, and create a smoother experience—especially in chaotic or high-pressure files. With AI becoming more present in the industry, Alfredo believes emotional intelligence and human connection will be even more valuable going forward.
Wins That Create Clients for Life
Alfredo shares memorable success stories that underline the power of brokering. From helping clients buy homes back in the day with 100% financing options, to guiding people through credit rebuild journeys and returning them to A-lending, he emphasizes that a broker’s role isn’t just closing a deal—it’s building a plan. When clients feel supported through a multi-year path, loyalty becomes automatic, and referrals follow naturally.
Tools, Tips, and Staying Sharp
On the tactical side, Alfredo breaks down what he uses daily: Velocity, Gold Rush CRM, Lender Spotlight, DocuSign, and Penalty Mentor for quick penalty estimates and client visuals. He also stresses the value of lender relationships—BDMs, underwriters, and mortgage teams aren’t barriers; they’re partners. His learning stack includes Mortgage Logic News, regulatory updates (including FSRA/FISRA), and using AI to summarize industry updates into client- and referral-partner-friendly talking points.
Why You Should Listen
This episode is a reminder that brokering is still a relationship business—and the brokers who win long-term are the ones who combine structure, communication, and service. If you want practical insight on how to build client trust faster, create raving fans, use systems like a pro, and stay motivated through the grind while keeping your life in balance, Alfredo’s playbook is worth hearing.
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