
1/28/2025:
Tuesday Mortgage Memo: Your Weekly Market Highlights
Hi Team,
Welcome to this week’s ABW Tuesday Memo, designed to equip you with actionable insights to find more business and engage your clients effectively. Here are 5 key takeaways from the past week:
Key Highlights for Mortgage Brokers:
- Bank of Canada Rate Decision Looms
- With the BoC’s next announcement set for January 29, expectations lean toward a potential rate cut. Use this opportunity to proactively reach out to clients about refinancing or locking in rates, especially if they’ve been sitting on the fence.
- Pine Partners with Zown for Cashback Realty Program
- Pine has introduced a new cashback program for buyers, offering up to 1% of the purchase price as cashback through their Zown partnership. This could be a valuable tool to attract budget-conscious buyers. Click Here for More Info
- U.S. Inflation Data Signals Potential Rate Adjustments
- Recent U.S. inflation figures point to slower Fed rate cuts, but Canadian bond yields continue to benefit. Brokers should emphasize the current dip in fixed rates to their clients as a limited-time advantage.
- "Trumpflation" Impact on Canadian Housing
- The U.S. administration’s fiscal policies and tariffs could influence Canadian housing costs, particularly in construction. Encourage clients considering pre-construction projects to act sooner to avoid potential price hikes.
- Content Opportunity: Simplify the Rate Conversation for Clients
- Use recent blogs and news to create content that educates clients about rate trends, including the difference between fixed and variable options and the impact of economic uncertainty. Position yourself as the expert who simplifies complex topics.
Action Items:
- Prepare client communications to address potential opportunities around the upcoming Bank of Canada announcement.
- Leverage Pine’s cashback program to target first-time buyers or budget-conscious clients. Click Here for More Info
Let’s start 2025 strong by staying ahead of trends and proactively supporting our clients!

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We look forward to helping you stay ahead of the market in 2025.






