
2/18/2025:
Tuesday Mortgage Memo: Your Weekly Market Highlights
Hi Team,
Welcome to this week’s ABW Tuesday Memo with five actionable insights you can use to generate more business and create content for clients.:
This Week’s Key Takeaways
1. Leverage Stress-Test-Free Insurable Switches
The stress test exemption for insurable mortgage switches is a significant change that can help clients qualify more easily.
- Marketing Tip: Target clients with upcoming renewals using ads like "Switch lenders without re-taking the stress test—save $1,800 per year."
- Content Idea: Write a blog or post explaining this policy shift and how homeowners can take advantage.
2. Inflation & Bond Yields: Rate Volatility Ahead
Canadian inflation remains below 2%, but U.S. inflation is rising (now 3.0%), which is pushing bond yields higher and increasing rate uncertainty.
- Client Message: Market volatility means locking in sooner may be safer for borrowers.
- Content Idea: A quick explainer video on how U.S. inflation impacts Canadian mortgage rates.
3. Tariffs & Economic Impact: Urgent Client Advisory
New U.S. tariffs could push Canadian inflation back up to 3% by mid-year, impacting mortgage rates.
- Brokers' Strategy: Encourage clients not to wait for lower rates—uncertainty means taking action now could save them money.
- Content Idea: "Should You Wait or Lock In? What Tariffs Mean for Your Mortgage".
4. Mortgage Renewals: Act Now Before Rates Shift
Many borrowers are facing renewals in 2025 and expect lower rates, but market uncertainty could change that.
- Brokers’ Opportunity: Proactively contact clients 6-12 months before renewal to discuss options like early renewals, blended rates, or switching lenders before volatility spikes.
- Content Idea: Blog post: "The Hidden Risks of Waiting to Renew Your Mortgage in 2025.".
5. Real Estate Inventory is Rising—Time to Target Buyers
Listings jumped 10% in January, but sales remain sluggish, keeping home prices stable.
- Brokers’ Opportunity: With more inventory and soft demand, now is a great time for buyers to negotiate deals.
- Content Idea: A market update: "Buyers' Market? How Rising Inventory Could Mean Big Savings for You.".
Bonus Insight: Readvanceable Mortgages for Job Security
For clients worried about job security, a readvanceable mortgage (HELOC, skip-a-payment options, extended amortizations) can provide a financial safety net.
- Advisory: Shift client conversations beyond interest rates and focus on mortgage structuring for long-term financial security.
Action Items
- Email or call clients with upcoming renewals and offer them a review before market conditions change.
- Run a marketing campaign on social media targeting homeowners who can switch lenders without a stress test.
- Write or share a post explaining how inflation and tariffs are impacting mortgage rates and home prices.
If you have any questions or need help positioning these strategies for your business, let’s connect.
📢
Stay Informed, Stay Ahead!
Don’t forget—these updates are a high-level summary.
For deeper insights, subscribe to Mortgage Logic News via our ABW Agent Intranet under our corporate plan.

- Episode 29: BEHIND THE BROKER with Ben Choe – From banking to top-performing mortgage broker, Ben shares his strategies for success, discipline, and growth. Listen now on Spotify, Apple Podcasts, and YouTube!
- Full Episode Here
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