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Realtor Panel from The Ascend Mortgage Summit: Ally Ballam, Mike Marfori, Ty Corsie & Chase Shymkiw


In Episode 45 Realtor panel, recorded live at the 2025 Ascend Mortgage Summit, Jason Marshall sits down with four of the country’s most dynamic real estate professionals: Ally Ballam, Mike Marfori, Ty Corsie, and Chase Shymkiw.


This candid conversation pulls back the curtain on what it really takes to build and sustain a high-performance real estate business in today’s unpredictable market. From pricing strategy and social proof to negotiation tactics and the power of personal branding, this episode is an unfiltered look into the mindset and methods of agents at the top of their game.


Ally Ballam: Leading with Education and Service

Ally Ballam shares how she’s built a business rooted in trust and transparency, especially as clients grapple with affordability concerns and shifting priorities. For Ally, education isn’t just a marketing tool—it’s the foundation of every client relationship.


She breaks down why today’s buyers expect clear, data-backed insights, and how taking time to inform clients (instead of simply selling to them) has been the key to earning repeat business and referrals.


Mike Marfori: Building Influence Through Community

Mike Marfori talks about the power of local presence and community involvement as a way to differentiate in crowded markets. He shares how he balances social media visibility with in-person connections—and why consistency across all touchpoints is essential.


From hosting community events to showing up daily online, Mike emphasizes that modern clients want to work with professionals who are not only knowledgeable but relatable and accessible.


Ty Corsie: Mastering Social Media and Storytelling

For Ty Corsie, social media isn’t optional—it’s where buyers and sellers form their first impressions. Ty offers insights on how he’s used platforms like Instagram and TikTok to showcase listings, humanize his brand, and build massive organic reach.


He dives into why authenticity beats production value, and how simply showing up—sharing market updates, personal stories, and behind-the-scenes glimpses—can drive engagement and trust at scale.


Chase Shymkiw: Negotiation, Mindset, and Staying Resilient

Chase Shymkiw discusses the mental side of the business—especially in a market where volatility has become the norm.


He shares his approach to negotiation under pressure, the importance of mindset rituals, and how staying client-focused (even when deals get stressful) is what ultimately sets top agents apart.


Chase also offers tips for brokers looking to support agents through tough transactions and keep deals moving without compromising client experience.


The New Buyer Psychology: What’s Changed and What Hasn’t

One of the key themes across the panel is the evolution of buyer and seller expectations. Clients are more informed—and more skeptical—than ever.


Interest rates, affordability, and fear of making the “wrong” move weigh heavily on decision-making. But what hasn’t changed is the need for trusted advisors who can simplify the process, provide reassurance, and bring clarity to the chaos.


As Ally, Mike, Ty, and Chase all agree, speed matters—but empathy and patience still win loyalty.


Collaboration Over Competition: The Broker-Realtor Dynamic

Throughout the conversation, all four panelists highlight why great outcomes hinge on proactive collaboration between brokers and agents.


When brokers communicate early, anticipate issues, and keep everyone informed, the process becomes smoother for clients—and less stressful for everyone behind the scenes.


The group shares examples of how brokers can stand out by being solutions-focused partners, not just rate providers. For brokers, this is a clear reminder: if you want more referrals, start by making the realtor’s job easier.


Why Personal Branding Is Non-Negotiable

Every panelist emphasized the importance of building a brand that feels personal and authentic. In an era where consumers find you online long before they meet you in person, branding isn’t just about logos—it’s about trust signals.


Whether it’s Ty’s video walkthroughs, Mike’s community initiatives, Ally’s education-first approach, or Chase’s negotiation insights, each realtor has found ways to own their narrative and connect with clients on a human level.


The takeaway is simple: in a crowded market, clients don’t just choose your services—they choose you.

Final Thoughts

This Realtor Panel is a masterclass in mindset, marketing, and modern client service. Ally Ballam, Mike Marfori, Ty Corsie, and Chase Shymkiw each demonstrate that while the market will always change, the fundamentals of trust, consistency, and proactive communication never go out of style.


If you’re a mortgage broker, this episode is your invitation to rethink how you engage with realtors, create value, and become the kind of partner agents can’t imagine working without.


The market will reward those who adapt—and this conversation is proof that the blueprint already exists.


Why You Should Listen

This episode delivers a rare, unfiltered perspective from four of Canada’s most respected real estate professionals. You’ll hear exactly how they’re winning listings, nurturing client relationships, and driving consistent business in a volatile market.


Whether you want to strengthen your realtor partnerships, level up your personal brand, or simply understand what today’s buyers and sellers expect, this conversation is packed with actionable insights you can apply right away.


If you’re serious about evolving with your clients and growing your business in any market, you won’t want to miss it.


For weekly market updates, sign up for the ABW Tuesday Mortgage Memo. If you’re a broker considering a network change or looking to grow, reach out to us to explore how we can support your success.


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By Dean Lawton October 21, 2025
10/21/2025 Tuesday Mortgage Memo: Your Weekly Market Highlights 
By Dean Lawton October 15, 2025
Behind the BROKERAGE – Ep. 52 with Justin Noda, Chief Compliance & Operations Officer In Episode 52 of The Mortgage Broker Podcast, we launch a brand-new series— Behind the Brokerage —dedicated to exploring the systems, strategies, and structure powering A Better Way Mortgage Group. To kick off the series, Dean and Deryk introduce a pivotal addition to the leadership team: Justin Noda , the firm’s first-ever Chief Compliance and Operations Officer. This milestone marks a major evolution in how A Better Way approaches brokerage management, compliance, and agent support—reflecting a commitment to professionalism, protection, and long-term sustainability in the Canadian mortgage industry. Building a Culture of Compliance Compliance is no longer an afterthought—it’s a leadership priority. With FinTrack, new provincial regulations, and the upcoming Mortgage Services Act in BC, ABW has been working behind the scenes to strengthen education, processes, and broker confidence. “Our job as brokerage owners is to protect our agents,” Deryk explains. “That means giving them the right people, the right tools, and the right systems.” Enter Justin Noda—an 18-year mortgage professional whose experience spans brokering, underwriting, leadership, and regulatory design. His addition reflects ABW’s belief that compliance isn’t bureaucracy—it’s a strategic advantage. From Underwriter to Industry Leader Justin’s career began in underwriting, where he developed a passion for problem-solving and process improvement. Over the past two decades, he’s held leadership roles with ClearTrust, Origin Mortgages, The Mortgage Center, and Centum Financial Services (CFS). At Origin Mortgages, he served as Managing Director under Kyle Green, overseeing national compliance and operations initiatives during one of the industry’s most complex regulatory shifts. His work there—and later with CFS—produced frameworks still used today for FinTrack readiness and broker education. “I love being the white knight,” Justin laughs. “I like protecting brokers—even if they don’t realize it at first.” Why Compliance Is Changing Everything The trio explores why compliance is no longer a check-the-box exercise—it’s the foundation of professionalism. Justin highlights how FinTrack, evolving AML rules, and new provincial acts are reshaping daily brokerage life. Dean adds, “Having someone like Justin who’s lived the broker life means we can translate complex regulations into real-world processes. This is about making life easier, not harder.” At A Better Way, compliance is becoming less about enforcement and more about empowerment—helping agents understand expectations while giving them the support to meet them confidently. The Vision for Behind the Brokerage Two levers define her proce e:conmms csnhi sand P ecei.tSe Bgsk Atanegh,how thes bpore.rJiobracomtocti ae(txp /peons/yatn )and BkesptPihsmprov,caovga naadm —rvntowhsdhtelunpenoesitc“tsbnrilbyst ”BRubyOtlsnan er rtBsmgl eruhrsoirsfuyahnult:salaecdgsahoPictin gesgsnhirce osurj it anesTse feoineoyognailineieidv .iIe est.hle sthemhfels,w osn fdmss ls taise ta neek u ttsdt fe olnauspfrfo vshborlnsdf s dps As part of his new role, Justin will lead the Behind the Brokerage segment—an ongoing series that opens the curtain on brokerage operations, regulation, and innovation. In this section of the conversation (00:19:23), Justin outlines the topics and themes he plans to tackle: 1. Regulatory Insights and Policy Breakdowns Expect deep-dive discussions into the BC Mortgage Services Act (MSA) launching in 2026, along with FinTrack updates, audit preparation, and how these shifts affect day-to-day brokerage life. Justin will break complex policies into actionable guidance, explaining not just what the rules say but why they matter. 2. Inter-Provincial Differences and Best Practices Each province—BC, Alberta, and Ontario—has its own regulatory nuances. Justin will compare frameworks, highlight the 75 percent of similarities and 25 percent of crucial differences, and help brokers understand how to stay compliant across borders without slowing business. 3. Brokerage Operations and Lender Relations Beyond regulation, Behind the Brokerage will explore operational excellence—how brokers can strengthen relationships with lenders, manage deal desks effectively, and build scalable systems that enhance service and compliance simultaneously. 4. Policies, Procedures & Internal Systems Justin emphasizes the importance of having clear, accessible brokerage policies and procedures. These frameworks define how to handle disclosures, onboarding, lender communication, and even new criminal-code interest-rate guidelines. Every agent should know where to find them—and how to apply them. 5. Collaboration and Education The series will also spotlight voices from across the DLC Group—leaders like Mary Gronkowski and Scott Musselman—sharing insights on how technology, training, and compliance can coexist to elevate broker success. Together, these conversations aim to create an open, educational platform for every broker—inside and outside of A Better Way—to learn and lead with confidence. Why This Matters for Brokers The role of Chief Compliance & Operations Officer extends far beyond policy checks. It’s about ensuring every agent has: Clarity on what regulators expect. Confidence that their systems protect them. Support when navigating complex compliance or deal challenges. As Dean puts it, “This is about making our brokers’ lives easier—turning compliance into a tool, not a burden.” The Future of ABW Leadership With Justin joining the executive team, A Better Way continues its transformation into a brokerage known for education, culture, and forward-thinking operations. The Behind the Brokerage series will serve as the voice of that vision — sharing insight not only with ABW brokers but with the broader Canadian mortgage community. Final Thoughts Justin Noda’s arrival marks a turning point in how A Better Way approaches growth, governance, and agent support. His 18 years of hands-on experience and his passion for education bring clarity to a complex landscape. As the industry evolves, this episode is a reminder that true leadership means building the systems that protect and empower people. With Behind the Brokerage, A Better Way is turning compliance into conversation — and setting a new standard for transparency and trust. Why You Should Listen This episode is essential for any broker, manager, or team lead who wants to stay ahead of the industry curve. Dean, Deryk, and Justin break down how regulation, operations, and leadership intersect — and why compliance done right can actually accelerate your business. It’s the beginning of a new era at A Better Way — and a new conversation for Canada’s mortgage industry. For weekly market updates, sign up for the ABW Tuesday Mortgage Memo . If you’re a broker considering a network change or looking to grow, reach out to us to explore how we can support your success.
By Dean Lawton October 14, 2025
10/14/2025 Tuesday Mortgage Memo: Your Weekly Market Highlights  A Note of Thanks We hope you enjoyed a restful Thanksgiving weekend! As markets reopen this week, we’re seeing a mix of cautious optimism and rate recalibration. Data flow is light but impactful—especially as inflation updates and funding shifts continue to guide sentiment heading into Q4.
By Dean Lawton October 7, 2025
10/07/2025 Tuesday Mortgage Memo: Your Weekly Market Highlights
By Dean Lawton October 2, 2025
Behind the BROKER – Ep. 51 with Ruby Bains - Mortgage Professional Ruby Bains—one of A Better Way’s original Mortgage Architects brokers—joins the Behind the Broker series to share how a 25-year banking career (from teller to branch manager) laid the groundwork for an 8-year run as a relationship-driven, client-first mortgage broker. Licensed in BC and Alberta, Ruby blends lending, investments, and wealth insights to guide everyone from first-time buyers to reverse, commercial, and construction clients. From Banking to Brokering Ruby spent her last 15 years in banking as a branch manager, approving well-packaged deals, balancing risk, and living inside audits and compliance. Moving to brokering meant shifting from “approver” to “doer”—meeting clients, collecting docs, and underwriting. The learning curve was real, but the decision was right: she loves the work and the impact. Managing Expectations (People vs. Process) Managing a branch and managing clients share the same core skill: set clear expectations and follow through. Ruby’s bank experience helps her think like both the client and the lender, which makes her packaging stronger and her communication sharper. Relationship-First, Always Ruby’s business is built on connection. She starts with thoughtful discovery—short- and long-term goals, timelines, plans for the home—then builds strategy around the client’s life. Whenever possible, she meets in person (even if it means a long drive). That human touch translates into raving fans—like first-time buyers who invited her to their house-warming to meet family and friends. Smoothing the Experience Two levers define her process: communication and speed. She asks clients how they prefer to be contacted (text/phone/email) and keeps them proactively updated—even when the update is “no news yet.” Ruby also added a small but powerful habit: calling the listing agent once subjects are essentially good to remove. It reassures the file, opens doors with new realtors, and often leads to fresh relationships. Personal Development & Balance Ruby left the 9-to-5 to support three boys in high-level sports—and found a rhythm that works: focus time from morning to early afternoon, family and activities after school, then a short evening work block. She sets personal and professional goals annually and checks in quarterly, keeping the list realistic and actionable. Meditation and mindfulness set the tone every morning and help her stay calm when deals get noisy. Tools & Tactics That Matter Ruby keeps her pipeline tight with Velocity/CRM plus a simple spreadsheet to track funded business. She’s leaning into AI for content ideas and efficiency and even recruits her kids to help polish social posts. One surprising game-changer this year: working from the office again. Getting dressed, showing up, and eliminating home distractions significantly boosted focus and output. Industry Outlook Digitalization, market volatility, and rising consumer expectations are reshaping the landscape. Ruby’s answer: be authentic, stay current, and position yourself as a lifelong advisor. Tools help—but tailored guidance and trust still win. Visibility & Personal Brand Ruby’s next big push is showing up more—on social, in short educational videos, and through podcasts. Though naturally private, mentors nudged her to share real life alongside mortgage insights (yes, even the golf rounds). The goal: combine expertise with authenticity to create visibility and new opportunities. Coaching & Team Development Ruby plans to engage a coach to refine process and efficiency, while continuing to mentor her assistant and a fellow broker. Teaching keeps her sharp; coaching adds accountability and structure—together, they support a more scalable, sustainable business. Advice for new brokers Keep your moral compass in check. Think long-term. Be transparent and remember that being a broker means having solutions—even when the answer isn’t at the client’s bank. Audit your daily habits, protect your mindset, and don’t work in a silo—lean on the community around you. Why A Better Way Ruby chose A Better Way because of the unmatched support, culture, and resources. From masterminds and workshops to an open-door leadership style, she sees ABW as a community that truly invests in its brokers’ success—making it easier to serve clients at the highest level. What’s Next Visibility. Ruby plans to create more education-forward content (podcasts, short videos, and social posts). Though she’s naturally private, she’s leaning into sharing more of the real life behind the broker—because visibility drives opportunity and human connection. Final Thoughts Ruby’s blueprint is simple and powerful: know the products, ask better questions, update clients before they ask, and never stop building relationships. Pair that with balance, authenticity, and service to community, and you have a business model that thrives well beyond rate cycles. Why You Should Listen If you’re looking for a practical model of resilience, growth, and relationship-first brokering, this episode delivers. Ruby shares real-world strategies for communication, deal navigation, and building a career that balances life, family, and business—without losing authenticity. For weekly market updates, sign up for the ABW Tuesday Mortgage Memo . If you’re a broker considering a network change or looking to grow, reach out to us to explore how we can support your success.
By Dean Lawton October 1, 2025
10/01/2025:(Special Wednesday Edition) Tuesday Mortgage Memo: Your Weekly Market Highlights With yesterday marking Canada’s National Day for Truth and Reconciliation, our memo comes to you today, reflecting on both the significance of the holiday and the latest developments in the mortgage and economic landscape.
By Dean Lawton September 23, 2025
09/23/2025: Tuesday Mortgage Memo: Your Weekly Market Highlights
By Dean Lawton September 17, 2025
Behind the BROKER – Ep. 50 with Anil Kumar - Mortgage Professional How product depth, persistence, and community-first values built a durable mortgage business In Episode 50 of Behind the Broker, Dean Lawton and Jason Marshall sit down with Anil Kumar—one of A Better Way Mortgage Group / Mortgage Architects’ most dependable collaborators. A career salesperson turned broker in 2018, Anil shares how he built a reputation on deep product knowledge, relentless follow-through, and genuine service to clients, referral partners, and community. From sales pro to solution builder After immigrating to Canada and switching industries, Anil chose brokering for its flexibility and impact. Two decades in sales meant outreach, networking, and starting fresh came naturally. He applied that muscle to learning policies, meeting BDMs, and earning trust across communities and provinces—so when a file gets tricky, he already knows where to turn. What keeps him going Client outcomes—and the gratitude that follows—fuel the work. He recalls difficult purchases saved on subject-removal day and credits lender partners who help make brokers look like heroes. Those wins keep the fire lit through slower market cycles. Relationships first (and a longer first call) Anil’s first conversation often runs 30–45 minutes. He learns the family story, background, and common connections—especially within the Indian community—so the relationship goes far beyond a transaction. He’s candid when the best option is to stay with a client’s current bank, and if a broker-channel solution isn’t available, he’ll still find a path so the client and realtor don’t lose momentum. Smoother files, fewer surprises Discipline and communication are his shields against chaos. Using a CRM (Blue Mortgage), he schedules proactive updates to clients and realtors—every other day near close, weekly if farther out—and even checks in with conveyancers so small details don’t stall the finish. Work–life harmony (not “balance”) Daily movement and walks are non-negotiable—and often where the “sixth-lender” solution appears. His spouse is licensed and runs fulfillment, and his kids are immersed in money and markets. Even on holidays, he blocks a few focused hours for work, then is fully present with family. Tools and learning rituals Anil’s toolkit includes Blue Mortgage, e-signing, Adobe, Lender Spotlight, and AI tools like ChatGPT/Gemini, plus simple video tools for social. For signal over noise, he leans on Be the Better Broker, Mortgage Logic News, and primary sources like StatsCan/CMHC/BoC. He shows up to lender sessions and asks the questions others are thinking. The biggest lever: product knowledge “Nothing replaces education.” He urges brokers to get product-strong before chasing referrals. Persistence matters just as much: so me of his wins arrived after five to seven declines—including insured files where the third insurer finally said yes. Strong BDM relationships—and discussing files before submitting—shorten the path to “approved.” Community and giving back Anil supports community-focused events and initiatives, including Friends for Cause Foundation, which funds free rural cataract surgeries in India. Inside the industry, he’s quick to answer questions and share learnings—because real collaboration lifts everyone. Adapting in a rate-obsessed market After 2023’s rate shock, he reframed conversations to value, solutions, and clarity of expectations. He’s also diversified into reverse and commercial, meeting brokers and realtors where their clients need help most, and he’s mentoring a small team—many of them former clients. Advice for new brokers Be product-strong first. Don’t give up on a file until every viable path—channel, credit union, non-channel, insurer—has been explored. Learn directly from BDMs, use your CRM, and document everything so the next file moves faster. Why A Better Way / Mortgage Architects Anil joined Mortgage Architects out of gratitude to the mentors who shaped his career and stayed because ABW’s culture, training, technology, and open-door support make it feel like family—and make it easier to serve clients well. Final Thoughts Anil’s blueprint is simple and hard: learn the products, ask better questions, update before you’re asked, and try the seventh lender when the sixth says no. Pair that with service to community and peers, and you build a business that thrives beyond rate cycles. Why You Should Listen If you’re looking to move clients off “rate talk” and into real solutions—or you want a practical model for resilience in any market—this episode delivers. You’ll walk away with concrete habits for communication, deal navigation, and long-term growth. For weekly market updates, sign up for the ABW Tuesday Mortgage Memo . If you’re a broker considering a network change or looking to grow, reach out to us to explore how we can support your success.
By Dean Lawton September 16, 2025
09/16/2025: Tuesday Mortgage Memo: Your Weekly Market Highlights
By Dean Lawton September 9, 2025
09/09/2025: Tuesday Mortgage Memo: Your Weekly Market Highlights