
2/25/2025:
Tuesday Mortgage Memo: Your Weekly Market Highlights
5 Key Insights for Mortgage Brokers
Want to win more business and stay ahead of market trends? With shifting interest rate expectations, rising home listings, and digital competition from the big banks, now is the time to take action. This week’s memo highlights key insights that can help you generate more leads, engage clients, and position yourself as the go-to expert in the mortgage industry. Whether it's leveraging lower bond yields, countering bank retention tactics, or educating clients on economic uncertainty, these strategies will set you up for success. Let’s dive in!
1️⃣ Tariff Uncertainty is Impacting Housing Supply & Pricing
- January saw an 11% increase in new listings, the largest monthly rise since the late 1980s, but sales dropped 3.3% due to uncertainty over a potential U.S.-Canada trade war.
- Opportunity: Brokers can position themselves as trusted advisors, guiding hesitant buyers and sellers through volatile conditions by highlighting potential price softening in key markets.
- Source: Dr. Sherry Cooper, Dominion Lending Centres – "Canadian New Listings Surged in January as Tariff Uncertainty Weighed on Sales"
2️⃣ Banks Are Enhancing Digital Mortgage Retention—Brokers Must Compete
- RBC’s new mortgage renewal app provides instant rate offers, live advisor calls, and 24/7 digital servicing, making renewals seamless and harder for brokers to intercept.
- Action Step: Brokers should proactively reach out to clients six months before renewal, emphasizing the potential for better rates and more flexible terms through broker-negotiated solutions.
- Source: Robert McLister, MortgageLogic.News – "Lessons from RBC's New Mortgage Renewal App"
3️⃣ Rate Cut Expectations Are Shifting – Prepare Clients for Market Changes
- March 12 BoC Rate Cut? Odds are now 46% for a 25-bps cut and 54% for no change as inflation and trade concerns evolve.
- Client Education Tip: Use social media or email newsletters to explain why waiting for lower rates may not be the best move, especially with uncertainty around tariffs impacting inflation.
- Source: Mortgage Memo, Feb. 24, 2025 – MortgageLogic.News
4️⃣ Surge in Mortgage Originations—Time to Double Down on Marketing
- December saw an 85.6% year-over-year jump in mortgage originations, with variable rates gaining popularity for the first time in years.
- Broker Strategy: Maximize Lead Generation and Showcase Value
- To capitalize on the surge in mortgage originations, focus on first-time buyers and switchers who may be attracted to lower variable-rate offerings. However, don’t stop at just rate discussions—a full debt review should be part of every client consultation. Many borrowers are unaware of the savings they could achieve through a well-structured refinance that consolidates high-interest debt. Unlike a quick renewal offer from their current bank—which often overlooks broader financial benefits—you have the opportunity to demonstrate real value by showing clients how restructuring their mortgage could reduce their total interest costs, improve cash flow, and enhance their long-term financial health. This consultative approach not only sets you apart but also strengthens client trust and loyalty.
- Source: Mortgage Memo, Feb. 21, 2025 – MortgageLogic.News
5️⃣ Economic Uncertainty is Driving Down Bond Yields—Good News for Fixed Rates
- The Canada 5-Year Bond Yield dropped to 2.83%, down from 3.3% earlier this year, increasing the likelihood of lower fixed-rate mortgages.
- Marketing Tip: Highlight the improving affordability of fixed rates in client conversations and content to capitalize on this trend.
- Source: Bruno Valko, RMG Mortgages – "RMG Monday Morning Bru: Economic Uncertainty & Mortgage Rates"
🔹 Final Thought: The next few weeks are crucial for client education, proactive outreach, and content marketing. Stay ahead by keeping clients informed and offering solutions before they start shopping elsewhere.
If you have any questions or need help positioning these strategies for your business, let’s connect.
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Stay Informed, Stay Ahead!
Don’t forget—these updates are a high-level summary.
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Episode 30: Economic Shockwaves: Tariffs, Rates & Housing with Dr. Sherry Cooper
Guest: Dr. Sherry Cooper - Chief Economist, Dominion Lending Centres
💡 Why Every Mortgage Broker Needs to Hear This Conversation:
- Tariffs & Trade: How proposed U.S. tariffs could shake the Canadian economy.
- Rate Forecasts: What’s next for interest rates, and how should brokers prepare?
- Housing Market Trends: Will declining rates fuel another housing surge?
- Broker Strategies: How to guide clients in uncertain times.
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