
The Future of Tech in Mortgage Brokering: Innovation, Efficiency, and Competitive Edge
Welcome back to the Mortgage Broker Podcast – your go-to source for expert insights, tools, and strategies shaping the future of the Canadian mortgage industry. In this episode, host Dean Lawton is joined by Tom Hall, Co-Founder of Blue Mortgage CRM, for a deep dive into the transformative impact of technology in mortgage brokering and where the industry is headed.
Embracing the Tech Revolution in Mortgage Brokering
Tom Hall highlights how the mortgage tech space has evolved significantly since 2018. Tools like Velocity, Scarlett, and CRMs such as Blue Mortgage have replaced the old Filogix monopoly. This shift wasn’t just about new platforms—it was driven by open APIs, rising demand for automation, and a growing appetite for smarter client engagement solutions.
The once singular choice of mortgage software has expanded into a vibrant ecosystem of apps and integrations. This democratization of tools allows brokers to tailor their tech stack to their individual workflow—whether that’s deeply process-driven or centered around personal client relationships.
CRM: A Game-Changer for Process-Driven Brokers
For brokerages that value efficiency and process consistency, a well-implemented CRM system can be transformative. Tom explains how CRMs can:
- Automate repeatable tasks like follow-ups and birthday emails
- Systematize lead intake through forms and workflow triggers
- Keep brokers top-of-mind with clients over the long term
- Replace manual tracking with streamlined digital systems
Dean emphasizes that even cold leads from years ago have re-engaged because of consistent CRM communication. But, he also stresses the importance of starting small—setting up just one email sequence, for instance—and building from there.
Balancing Automation with the Human Touch
A key theme in the episode is the delicate balance between automation and personal connection. Not every broker needs (or wants) a fully automated system, especially those who thrive on relationship-based business. The trick is leveraging automation where it frees up time without compromising authenticity.
Examples discussed include:
- Automatically thanking referral partners via email
- Creating tasks instead of auto-sending emails for a personal follow-up
- Using tech to manage, not replace, human relationships
AI in Mortgage Brokering: What’s Real Today?
AI is no longer theoretical—it’s already making waves in broker workflows. Some key applications mentioned include:
- Drafting and refining professional emails
- Summarizing client deal data into lender-ready packages
- Brainstorming strategies or structuring workflows via tools like ChatGPT
Dean even shared his experience analyzing business bank statements using AI, which dramatically reduced the time it took to interpret financial data.
However, data privacy remains paramount. Brokers must be cautious about inputting sensitive client info into public AI tools unless it's anonymized.
Getting Started: Tech Adoption Tips
Adopting new technology can be daunting. Many brokers start setting up a CRM or app but never finish. Tom and Dean share tactical advice:
- Start with your pain points – What’s taking up your time? What’s holding you back?
- Batch time for setup – Don’t start unless you can commit a block of time to implementation.
- Begin with habit-stacking – Tie new tech steps to existing habits (e.g., every time you get a lead, input it into the CRM).
- Track your time – Identify tasks you can automate or delegate.
Looking Ahead: AI, Masterminds & Industry Collaboration
Both Dean and Tom stress that the brokers who stay curious and adopt early will lead the next wave. They hint at an exciting AI mastermind group in the works, aimed at fostering collaboration and experimentation in the mortgage tech space.
A key closing reminder? In the future, not using AI will be like not using email today—simply uncompetitive.
Special Event Highlight: Private Lender Speed Dating in Ontario
Don’t miss the upcoming Private Lender Speed Dating event on Wednesday, May 14th in Concord, Ontario. Meet top private lenders including PHL Capital, Glass Lake, Westboro, and more. It’s fast-paced, free, and a fantastic networking opportunity for mortgage brokers.
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