
BE THE BETTER BROKER WITH DUSTAN WOODHOUSE
Episode Summary:
In Episode 38 of The Mortgage Broker Podcast, hosts Dean Lawton and Jason Marshall sit down with mortgage industry leader Dustan Woodhouse to unpack insights from the Be The Better Broker Conference in Whistler, BC. With an audience of Canada’s top-producing brokers and over $15 billion in collective volume represented, this episode reflects on what made the event impactful—both professionally and personally—for brokers in today’s complex lending landscape.
Whether you're looking to scale your business, sharpen your mindset, or future-proof your process, this conversation is a must-listen.
Top Takeaways from the Whistler Experience
The Whistler event was designed with intention: to bring together serious, production-focused brokers in a space where authenticity, strategy, and vulnerability could co-exist. The result? A highly engaging event with insights that extended far beyond rate sheets and underwriting.
With 141 brokers already registered for the 2026 event, the momentum is real. A key differentiator was the enforcement of the Chattam House Rule, fostering honest dialogue without attribution. This rule enabled deeper, more candid discussions—something attendees immediately felt.
To get a distilled view of the conference through the lens of the A Better Way Mortgage Group team, check out the consolidated notes from all 18 ABW agents who attended: 👉 Read the Team’s Conference Summary
Mindset, Emotional Intelligence, and Well-Being
One of the most discussed themes at the conference—and in this episode—was the mental and emotional demands of mortgage brokering. Through the lens of speakers like Dr. Robin Hanley-Defoe and Dr. James Rouse, brokers were encouraged to embrace stress as a tool, not an obstacle. Techniques like the "birthday cake breath" and reminders to pause and reflect were practical, memorable, and highly applicable.
The message was clear: being a better broker starts with being a healthier, more grounded human.
AI, Tech Adoption, and Operational Efficiency
The conversation also explores how brokers can intelligently integrate technology without losing the human element that defines trust-based sales. Tools discussed include:
- ChatGPT & Grok for brainstorming, content creation, and decision support
- Motion for AI-powered calendar management
- Zoho AI for document intake, task automation, and fraud prevention
- Streamyard for producing professional-grade virtual content and podcasting
As Dean put it: “Efficiency and process is what wins.”
Brokers are encouraged to start with simple tools, even the free version of ChatGPT, and just start asking questions. The key is to begin—no perfection needed.
Reverse Mortgages and Ethical Guidance
A major point of discussion was the evolution of reverse mortgages, and how brokers can act as responsible advisors rather than transactional salespeople. The emphasis was on recommending income drawdown models over lump sums—focusing on what’s best for the client, not what pays the most.
This section ties closely to a broader theme throughout the episode: doing the right thing leads to long-term trust and growth.
Emotional Selling and the Abundance Mindset
Mortgage transactions are rarely logical. They are driven by emotion, uncertainty, and life transitions. This episode offers specific strategies for brokers to:
- Ask better discovery questions
- Listen between the lines
- Stay present in difficult conversations
- Tell client stories to foster connection and clarity
The importance of moving from a scarcity mindset to an abundance mentality is underscored. Sharing ideas, helping fellow brokers, and focusing on relationships—not deals—are key to building a meaningful, sustainable business.
Looking Ahead: Ascend 2025 & BTBB 2026
The episode concludes with a preview of Ascend 2025, A Better Way’s flagship event happening May 8 at the Sky Hangar. The event will feature:
- A top-tier realtor panel focused on cross-industry collaboration
- A CEO panel from leading private and alternative lenders
- An extended look at emerging tech and AI trends
- A keynote from Dustan Woodhouse featuring all-new content focused on change, adaptation, and longevity in the business
Meanwhile, Be The Better Broker 2026 is already shaping up to be bigger, deeper, and more focused on economic, regulatory, and geopolitical themes—topics brokers will need to master to thrive in an uncertain world.
Final Thoughts
Episode 38 isn’t just a recap of a conference—it’s a roadmap for becoming the kind of mortgage professional who grows in any market.
If you’re a broker serious about long-term growth, professional development, and building a life with more purpose and less burnout, this episode delivers the tools and perspective to get there.
Watch or listen now:





