By Dean Lawton
•
April 24, 2025
Behind the Leader WITH Eddy Cocciollo Shares Insights on Leadership and the Mortgage Industry In Episode 39 of the Mortgage Broker Podcast, presented by A Better Way Mortgage Group, hosts Deryk Williamson and Dean Lawton sit down with Eddy Cocciollo, President of the Dominion Lending Centres Group (DLCG), for an engaging discussion as part of the "Behind the Leader" series. With over 25 years of experience in the mortgage industry, Eddy shares his inspiring journey, leadership philosophy, and strategic vision for navigating the evolving Canadian mortgage landscape. This blog post summarizes the key highlights from the episode and invites you to dive deeper by listening or watching the full episode on Spotify, Apple Podcasts, or YouTube. Eddy’s Journey: From Teller to Industry Leader Eddy’s career began unexpectedly when he took a part-time job at Canada Trust as a teller while in school. This role sparked his passion for lending, where he found joy in helping clients achieve their dreams, whether buying a home or financing a car. His career path took him through various roles, including mortgage specialist at CIBC, leading non-prime lending at GE, and eventually becoming President of Mortgage Centre Canada before taking the helm at DLCG in 2023. Eddy’s story is one of resilience, adaptability, and seizing opportunities, even during challenging times like the 2008 financial crisis. Key Takeaway : Eddy’s rise to leadership wasn’t planned but was fuelled by hard work, a willingness to learn, and a focus on helping others. His journey underscores that anyone with dedication can succeed, regardless of their background. Leadership Philosophy: Empowering Teams and Embracing Collaboration Eddy’s leadership approach is rooted in humility and collaboration. Drawing inspiration from mentors like Bruno Marsala and Rick Lenny, he emphasizes listening to his team, fostering an open-door policy, and surrounding himself with talented individuals. At DLCG, Eddy prioritizes supporting brokers, owners, and agents, ensuring they have the tools and resources to succeed. He highlights the consistency of DLCG’s leadership team, which has remained stable for over 15 years, creating a culture of trust and reliability. Eddy defines success not just as achieving goals but as the journey of perseverance and continuous improvement. He encourages brokers to focus on controllable activities, like prospecting, rather than external challenges such as rising interest rates or regulatory shifts. Key Takeaway : Effective leadership is about empowering others, staying connected to the field, and maintaining a growth-oriented mindset, even in a challenging industry. Navigating Challenges: Mindset and Technology as Game-Changers Eddy addresses the current challenges facing the mortgage industry, including rising interest rates, regulatory changes, and technological disruptions. He advises brokers to adopt a proactive mindset, focusing on activities within their control, such as prospecting and building relationships. He cites the example of broker Kurt Henry, who increased prospecting time during tough market conditions in 2023, leading to higher transactions. A significant part of DLCG’s strategy is its investment in technology, particularly the Velocity platform. Eddy emphasizes that owning proprietary technology allows DLCG to adapt quickly to broker feedback, making tools like Velocity 3 a game-changer for efficiency and client service. This ownership ensures that DLCG can innovate faster than competitors reliant on third-party providers. Key Takeaway : Brokers can thrive by doubling down on prospecting and leveraging cutting-edge tools like Velocity, which streamline operations and enhance client experiences. The Future of the Mortgage Industry: Brokers at the Forefront Eddy is optimistic about the future, predicting that brokers will capture over 50% of the Canadian mortgage market within 18–24 months and potentially 70% in the long term. He attributes this growth to increasing consumer demand for personalized advice amidst complex regulations, policy changes, and diverse lending options like private and reverse mortgages. DLCG’s focus on continuous learning, mentorship, and technology positions its brokers to lead this shift. Eddy also shares practical advice for brokers: lean into DLCG’s resources, such as Gold Rush and Velocity, and embrace collaboration with leadership. He encourages brokers to reach out directly (eddy@dlc.ca or 647-437-0320) to explore how DLCG can elevate their business. Key Takeaway : The mortgage industry is poised for broker-led growth, driven by consumer needs and technological innovation. Brokers who invest in learning and collaboration will stand out. Dive into the Full Episode Eddy Cocciollo’s insights offer a wealth of inspiration and practical advice for mortgage professionals at any stage of their career. From his leadership philosophy to his vision for the industry, this episode is a must-listen for anyone looking to elevate their business. Catch the full episode on Spotify, Apple Podcasts, or watch the video on YouTube. Don’t forget to subscribe, leave a review, and share your feedback to help us deliver more valuable content! For weekly market updates, sign up for the ABW Tuesday Mortgage Memo . If you’re a broker considering a network change or looking to grow, reach out to us to explore how we can support your success.