
4/29/2025:
Tuesday Mortgage Memo: Your Weekly Market Highlights
5 KEY HIGHLIGHTS BROKERS NEED TO KNOW
With election results, tariff talks, and economic data releases shaping the mortgage landscape, this week offers brokers a chance to guide clients through uncertainty and capture business. Here’s what you need to know to stay sharp and keep clients informed:
1️⃣
Liberal Minority Government Signals Policy Shifts
The Liberals secured a minority government with 169 seats, relying on NDP or Bloc support to pass legislation, potentially increasing deficits for health care or Quebec priorities. This could pressure bond yields and mortgage rates.
(Source: MortgageLogic.News – Apr. 29, 2025)
🔑 Broker Strategy: Update clients on how a June budget might affect rates. For renewals, pitch locking in fixed rates now to hedge against potential yield spikes driven by higher deficits.
2️⃣
Variable Rates Hold Edge, But Fixed Rates Are Competitive
Variable rates (4.25% uninsured) are projected to save modestly over five years compared to 5-year fixed (3.98% uninsured), but fixed rates are below long-term averages, appealing to stability seekers.
(Source: Integrated Mortgage Planners – Apr. 28, 2025 & MortgageLogic.News – Apr. 28, 2025)
🔑 Broker Strategy: For risk-tolerant clients, highlight variable-rate savings if BoC cuts deepen (Larock predicts 0.75%+ cuts). For first-time buyers, emphasize fixed-rate affordability and lender policies allowing rate drops up to closing.
3️⃣
Tariff Impacts Raise Inflation Concerns
A Fox News poll shows 72% of voters expect tariffs to raise prices, with 55% believing they hurt the U.S. economy. Tariffs pass 73% of costs to consumers, potentially fueling inflation and affecting Canadian bond yields.
(Source: RMG Morning Bru – Apr. 28, 2025)
🔑 Broker Strategy: Reassure clients that Canadian tariff risks are lower than U.S. ones. Position yourself as a guide through trade volatility, urging buyers to act before inflation-driven rate hikes materialize.
4️⃣
First-Time Buyer Age Hits 40 in Ontario
The average Ontario first-time buyer is now 40, driven by affordability challenges, delaying wealth-building and straining the entry-level market.
(Source: MortgageLogic.News – Apr. 25, 2025)
🔑 Broker Strategy: Market to younger buyers with strategies like FHSA contributions, 30-year amortizations, or co-buying. Use the 30 ways to buy sooner as a lead magnet to attract first-time buyer prospects.
5️⃣
AI Reshapes Broker Value Proposition
AI integration in mortgage tools will soon be standard, shifting broker value to trust-building, emotional intelligence, and guiding clients through complexity.
(Source: BTBB Sunday Blog – Apr. 27, 2025)
🔑 Broker Strategy: Emphasize your human edge in client outreach—offer personalized advice on navigating rate uncertainty or tariff impacts. Highlight your ability to clarify fears and build confidence, setting you apart from AI-driven platforms.
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Final Thought:
This week’s election outcome, tariff noise, and evolving rate landscape are your opportunity to stand out. Proactive brokers who educate clients on government impacts, tailor rate strategies, and lean into human connection will win trust and business. Stay ahead, stay human, and make this week count!
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Stay Informed, Stay Ahead!
These updates are a high-level summary. For deeper insights, subscribe to Mortgage Logic News via our ABW Agent Intranet under our corporate plan.

EPISODE 39: BEHIND THE LEADER with Eddy Cocciollo
Guest: Eddy Cocciollo
Unlock leadership lessons and insider insights from Eddy Cocciollo, President of DLCG, in Episode 39 of the Mortgage Broker Podcast — a must-watch conversation on rising through the ranks, empowering teams, and the future of mortgage brokering.
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